Kindle (11th generation) · Customization
Reduce the lock-screen ads on the basic Kindle
What "Special Offers" ads are on the entry Kindle, how to remove them with a one-time payment, and what you can and cannot do without paying.
The lock-screen ads on the entry Kindle are a property of the hardware you bought, not a setting. The only real fix is the one-time payment through Amazon’s website, which converts the device to the ad-free version for good. Everything else is just reducing how often you see them.
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Check whether your Kindle even has ads
On the Kindle, open Settings and look for a "Special Offers" entry. If it is there, your device is the ad-supported version. If there is no such entry, you have the ad-free version and there is nothing to do.
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Understand what the ads are
A "with Special Offers" Kindle shows a full-screen advertisement while it sleeps and a small banner strip at the bottom of the home screen. Ads never appear while you are reading a book. Amazon sold the device at a lower price in exchange for this.
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Remove the ads by paying the one-time fee
On a computer, go to "Manage Your Content and Devices" in your Amazon account and open the Devices tab. Select your Kindle. Find the "Special Offers" line and choose the option to unsubscribe. Amazon charges a one-time fee, usually around 20 US dollars, and the change is permanent for that device.
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Sync the Kindle so the change takes effect
Turn Wi-Fi on and choose "Sync", or restart the device. The sleep screen switches to covers or artwork within a minute or two.
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If you are not going to pay — what you can still do
You cannot replace the ads with your own images or turn them off in settings. What you can do is keep the Kindle in a case that sleeps and wakes it so the ad is on screen for less time, and turn off "Special Offers notifications" under Settings, then Notifications. The home-screen banner cannot be fully removed on an ad-supported device.